Understanding Chorus Consulting services can be helped by understanding our accomplishments. In the last 18 months we:

• Catalyzed 150+ account growth plans worth over $350m using an offering called “Three Steps to Growth.”
• Empowered over 500 sellers to systematically improve customer insight and proposal win rates using an offering called “Three Steps to Better Proposals.”
• Helped on-board about a dozen new partners for a client by getting them to crystalize growth plans and getting them engaged in key accounts.
• Developed growth and business transformation plans for about 20 firms using an offering called “Three Steps to Partner Growth.”
• Developed product re-vitalization plans connected to nearly 200 customers.
• Helped over 50 companies drive a growth vision focused on trade-off allocation of limited resources.
• Helped an IT function develop practical strategies to better support its field users.
• And finally, helped a growing distributor with its Strategic Plan for the fourth year.

We do these things to get your organization saying the same thing, at the same time, together as one.  And we do them using methodologies that are extremely effective and efficient.  Most Chorus Consulting offerings are based on Step Ahead®.  The Step Ahead methodology is used to focus on challenges such as:

• Growth Planning in key accounts and prospective accounts.  IBM and Sybase SAP have been key clients in this area.
• Partner Growth at a firm and account level.  IBM and Sybase (SAP) have been key clients in this area.
• Company Strategy with a more effective 12 month growth focus.  IBM, Bryan Equipment, Cincom and others have been key clients in this area.
• Departmental Engagement to drive better solutions and ideas and implementation plans.  Deerfield Construction, Messer Construction, and American Modern Insurance have been clients in this area.
• Proposal and Customer Insight Improvement through better questioning vocabularies and better proposals.  IBM has been a key client in this area.
• Customer Insight focused on identification of untapped growth pockets and unseen performance gaps.  West Chester Holdings and AMPAC have been key clients in this area.

Certain key methodology elements within Step Ahead are consistent through most Chorus Consulting offerings.  These include:

• Discerning the Key “Three Steps”:  Chorus Consulting Offerings typically start with a focus on what are the key “three steps” to maximize impact.  Whether Insight, Action and Outcome (for Account Growth) or Insight, Value, Quality (for Proposal Improvement).  Pinning down the three vital steps to solve the business issue is a key dynamic of Chorus Consulting.
• 12-18 Month Focus (Strategy with a small “s”):  Chorus Consulting does not focus on broad, long term strategy.  The focus is on practical strategies that can be implemented rapidly for noticeable results.  12-18 months is a sweet spot to drive measurable action and results.  Many organizations have de-prioritized longer term planning (3-5 years) due to tactical pressure (current quarter results).  Our focus is balanced.  Strategic, but focused on 12-18 months impact.
• End-to-End Follow-Through:  Chorus Consulting offerings are always end-to-end in nature.  That means they always deliver a trackable and actionable plan and specific measurable actions.  In most cases, Chorus Consulting becomes part of managing the execution of at least initial steps to assure “stickiness.”
• Making Trade-offs (realizing resources are not unlimited): Virtually all Chorus Consulting offerings force people to consider trade-offs, somewhat like a Delphi model.  This is an extremely powerful concept that tears down walls and removes veils.  “If you had to choose between A and B, which one would you pick?”  Chorus Consulting uses in-house and other technology to make real-time, electronic trade-off analysis a common part of every growth or strategy session.
• Unique Innovation:  Every Chorus Consulting offering has involved some notable innovation.  Trade-off analysis is one such innovation.  Others include real-time electronic quizzes during workshops, innovative survey approaches and more.  These are architected to accelerate retention and results.  They are perfect for a new generation of sellers and customers.  For an increasingly ADD world, unique and engaging innovation is required to best leverage skills and resources.
• Focus on Doing 2-4 Things Well: Consistently in our offerings, there is a focus on discerning what are the “two to four” strategies, ideas, or things that can really make a difference with some reasonable focus.  Clients can become as maniacal as we are about this simple idea.  Often we are asked “Why 2-4?”  Our answer is simple, “If the focus is less than two, we should try harder.  More than four really meaningful things are too much.”
• Eliminating Politics and Fostering Leadership:  Internal politics are a consistent challenge to progres for most organizations.  Chorus Consulting approaches use methods (such as trade-off analysis) that tend to dramatically reduce and eliminate politics.  The result is a dramatic time savings.  The approaches, though, tend to leave no “ruffled feathers” and expose untapped leadership in an organization.